I’ve spent most of my adult life trying to convince people to give regularly to charity, first as a door-to-door fundraiser (or ‘chugger’ as we are un-affectionately known!), then as a student in development studies and, more recently, as the Fundraising Coordinator for PHASE. The reason I do this (and, believe me, it isn’t easy) is because I really, truly believe that this is the very best way to support charities.
I have now left my role with PHASE but as Fundraising Coordinator I was very lucky to be in regular contact with many supporters, and I was continually inspired and humbled by how much they care about PHASE and want the charity to succeed. I discussed regular giving with many of PHASE’s supporters and one of the first questions I’m asked is ‘why?’
Why regular giving? Why is donating in this way better than a one-off donation?
There are lots of answers to this question but one of the main reasons is practical; if a charity knows that their supporters will be donating regularly then it can be sure that it will always have income to fund projects. Organisations can then plan further ahead and put these donations to the best possible use.
Another huge benefit is that regular gifts are not allocated to specific work. PHASE is growing and attracting more grants from bigger funding organisations. Last year, for example, PHASE received a sizable grant from the UK government Department for International Development (DFID). This is of course fantastic, and something to be very proud of – it represents a seal of approval and demonstrates that PHASE’s work is both successful and effective. However, funding from grants and trusts is usually restricted. For instance, if PHASE were to receive funding for an education project they could not then use those funds towards our health work – or an emergency (such as providing support following the earthquakes in April and May this year).
Regular giving ensures that, at any given time, PHASE can support people in Nepal in the ways that they need them to the most and respond quickly to issues like earthquakes, landslides or staff shortages.
However the most important reason to donate regularly relates to you, the supporters. One-off donations are very warmly received but one of PHASE’s key priorities is that supporters are involved and connected to the work in Nepal. PHASE want you to know that you play a vital role and that, without your help, the charity could not continue to offer health, education and livelihood opportunities to disadvantaged Himalayan communities.
People who give regularly tend to have a much stronger connection to PHASE and are more involved in the charity’s work. The current regular givers have seen the organisation grow over the years and are aware of their personal contribution to this – PHASE ensure that they keep all regular givers up to date with their achievements and work through newsletters and regular correspondence.
Regular giving really does make a world of difference. The work that PHASE does is incredibly cost effective; to provide health care to about 5,000 people costs between just £6,000 and £15,000 per year (depending on how remote the location is). This is an average of just £2 per person per year! Therefore a donation of £10 per month could fund health care for 60 people; 20% of these will be children under 5 and more than half will be women. In the more remote areas health workers save at least one child’s life per month by treating preventable diseases.
I know that setting up a regular gift is probably not at the top of your list of priorities, and I know that you may have some reservations, but if you can spare a moment and a few pounds a week then please join the team – you won’t regret it!
You can now set up your regular gift securely online through our website; simply click here.
A heartfelt thank you to all those who already donate regularly!
If this blog has left you with more questions about regular giving then please get in touch – email Evie at firstname.lastname@example.org